Black Beauty STEMinist
Organic Social Strategy · Art Direction · Copywriting · Live Event Storytelling
ALL PROJECTS
PROBLEM
The Black Beauty STEMinist Summit brought beauty, culture, STEM, and innovation into one conversation. The communications challenge was translating that depth into accessible social content—giving audiences a clear understanding of the summit’s purpose while spotlighting the people and ideas shaping cosmetic science.
The storytelling needed to build anticipation, capture the live experience, and carry the conversation beyond the event.
SOLUTION
D’Shonda Brown led organic social strategy and creative direction before, during, and after the summit. Working with Spelman communications, summit stakeholders, a photographer, and an intern, she connected visual direction, editorial storytelling, real-time capture, and community management.
The work included LinkedIn strategy and cohesive LinkedIn and Instagram storytelling, with speaker announcements, educational breakdowns, and community-centered content. Live coverage translated panels, workshops, and activations into stories audiences could follow beyond the room.
As a Spelman alumna, D’Shonda brought a personal connection to the institution alongside her professional experience in beauty, communications, and creative strategy.
400+
ATTENDED EVENT (attendance goal exceeded)
6K+
IMPRESSIONS
