Clypse Beauty

Creative Direction · Campaign Strategy · Brand Storytelling · Influencer Content

PROBLEM

The creative challenge was giving Clypse Beauty a distinct voice and campaign direction that reflected its audience’s relationship with skincare: personal, expressive, and grounded in real skin. The storytelling needed to connect product education with personality while creating a consistent direction across social content and influencer assets.

SOLUTION

D’Shonda Brown worked with the founder to develop audience personas and shape an edgy, witty, emotionally honest approach to brand storytelling. Creative briefs, content-pillar roadmaps, and campaign timelines translated that direction into a framework collaborators could use.

For “Bad Milk,” D’Shonda conceptualized and directed a six-week brand-storytelling and influencer-marketing initiative, bringing bold visual concepts together with skincare education. Creative direction connected social content, influencer assets, and campaign deliverables

THE RESULT

The work delivered a coordinated campaign framework for Clypse Beauty, connecting its audience perspective, brand voice, visual concepts, and skincare education. “Bad Milk” brought those elements into one creative narrative, supported by briefs and roadmaps that guided execution.

A distinctive beauty brand starts with knowing who it speaks to. This project translated audience insight into creative direction with personality, giving product storytelling a recognizable voice.