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MySkinSocial

Creative Strategy Lead

ALL PROJECTS

PROBLEM

MySkin Social brought together skincare education, dermatology insights, and community. The challenge was translating that offering into a clear social presence that helped audiences understand the platform and see a reason to participate. Complex information needed to feel accessible, while the brand’s voice needed to connect education with everyday skincare conversations.

Golden Face Mask

SOLUTION

Developed and executed Instagram and LinkedIn strategies, refining brand voice, messaging, and audience positioning. Content calendars and editorial frameworks gave skincare education, platform awareness, and thought leadership a defined place in the brand’s storytelling.

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The work paired educational content with community-building and user-generated content considerations, supported by KPI monitoring and recommendations for analytics and social listening. Each platform’s content approach accounted for how its audience discovers information, engages, and connects.

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