Ricci Bitti

Public Relations · Artist Branding · Media Relations

PROBLEM

Following her appearance on The Rap Game, Ricci Bitti’s publicity needed to communicate the artist beyond the television introduction. The challenge was connecting that recognition with her music, personality, and ambitions—giving media a broader story to tell and audiences more reasons to follow her next chapter.

SOLUTION

D’Shonda Brown led press, branding, and media relations through Gold Blooded Communications. The work connected artist positioning with interview opportunities across music, entertainment, and youth-focused media.

Coverage explored Ricci’s experience on The Rap Game alongside new music, creative influences, personal style, and future plans. Agency social posts extended the publicity through interview previews, coverage announcements, and links directing audiences to published features.

THE RESULT

The reviewed archive records five interview or feature items across XXL/Dash Radio, Hoodrich Radio, Sheen Magazine, Naluda Magazine, and Sesi Magazine.

Two additional posts announced interview opportunities with Hip Hop Weekly and Rolling Out’s REMIXX. These are recorded separately from completed coverage.

Recognition opens a door. A clear artist story gives the conversation somewhere to go. This project connected Ricci Bitti’s television visibility with publicity that introduced more of her music, personality, and creative direction.