Tris Pharma
Social Media Strategy Lead / Manager, Corporate Communications
24K+
FOLLOWERS ON LINKEDIN
26.6%
ENGAGEMENT RATE
1M+
Cross-platform impressions(LINKEDIN, INSTAGRAM, FACEBOOK
ALL PROJECTS
PROBLEM
The communications challenge was connecting healthcare information, corporate priorities, and the people behind Tris Pharma through a cohesive digital presence. Each channel needed a clear purpose, consistent messaging, and content that could make complex topics accessible while meeting the expectations of a pharmaceutical organization.
SOLUTION
As the sole social media lead, D’Shonda Brown built and managed a communications approach across LinkedIn, Instagram, Facebook, and X. She launched Instagram, Facebook, and X from the ground up while leading LinkedIn strategy, bringing creative direction, copywriting, publishing, community management, and analytics into one connected workflow.
Content spanned ADHD awareness, pain advoca
cy, employer branding, corporate social responsibility, and company storytelling. Collaboration with leadership, marketing, legal, and regulatory stakeholders helped align creative execution with organizational priorities.
Her broader work included building internal communications processes, developing crisis and business-resumption communications plans, and securing senior-leadership media coverage.